Responsible AI in sport

Use AI to save time, never at an athlete's expense.

Two simple rules of thumb you can remember on the sideline.

01 · Ask which bot it is

Go bot

Safe to use AI for:

  • Planning drills and sessions
  • Explaining rules or tactics
  • Brainstorming ideas
  • Emails and newsletters without names

Careful bot

Use AI, then check:

  • Summarising match notes or stats
  • Remove names first
  • Check every fact it gives you
  • Treat it as advice, not a decision

Stop bot

Never use AI for:

  • Children's videos, photos or medical details in free apps
  • Picking or dropping players
  • Diagnosing injuries
  • Anything you don't have consent for

02 · Five questions before you use any AI tool

If you can't answer one, stop and ask someone first.

  1. 01

    Whose data is it?

    Children's data needs extra care and a parent's or guardian's permission.

  2. 02

    Where does it go?

    Free tools often keep what you upload, or learn from it.

  3. 03

    Who checks it?

    AI makes confident mistakes, so a person always checks.

  4. 04

    Who decides?

    The coach decides. AI only helps.

  5. 05

    Who's told?

    Athletes and parents know when and how AI is used.

A one-page AI policy for your club or school

We're preparing a fill-in-the-blanks policy for clubs and schools. It will cover:

  • Which AI tools staff may use
  • What may never be uploaded
  • Who approves a new tool
  • How parents and athletes are told
  • Who to contact with a concern
Coming soon Club and school AI policy Subscribe to the monthly email on the home page to hear when it's ready.

Worldwide, but local law applies

These rules follow principles every privacy law shares. Check your own country's law too, for example GDPR in Europe and the UK, POPIA in South Africa, or COPPA for children's data in the United States. This guide is practical advice, not legal advice.